Business / Investing

How To Beat Auto Dealers At Their Own Game

Written for Car Buyers in the United States,Canada and the United Kingdom

Dear Car Buyer,

I wrote Car Buyers Plan at the request of a persistent friend after saving him loads of money over the years,with tips and advice about how to negotiate with auto dealers. I will explain how it all began and then tell you exactly what Car Buyers Plan is all about.

My friend of 22 years Bob Taylor wouldn’t let up. Every few weeks he would phone me up and start banging on about writing a book for car buyers about how to best save money when purchasing a vehicle.

Bob knew first hand that the information I had was powerful because over the years my advice had saved him many thousands of dollars on his own purchases.

About eighteen months after I retired from the auto industry I gave in and agreed to write car buyers plan. In more than two decades I had worked my way from the bottom to the top of the automotive dealership business so I have a very thorough understanding of how the industry works.

In the late 1980′s I started out as a sales trainee at a huge General Motors dealership and in the two decades that followed I held the following posts:

• Award winning new automobile salesperson;
• Sales Manager of large prestige auto franchise;
• Head Finance Manager of dealership;
• Proprietor of auto auction business;
• Sales Trainer and Training Manual Author; and
• Contracted Auto Manufacturer Consultant.

I supply the brief resume above not to show off or with the aim of impressing you but to let you know I have very detailed knowledge of my subject.

When I first left the auto business, friends would approach me for advice with the hope of saving a few dollars when they upgraded their cars. As word got around that my free advice was saving people thousands of dollars my phone began to run hot. That was around the time that Bob started to suggest I should write a book or an inexpensive guide about how to save money and negotiate a purchase.

I resisted Bob’s idea at first but he convinced me the idea had merit by purchasing and downloading three different car buying guides and leaving them on my office desk. I read them all from cover to cover and could tell that none of the guides were written by authors with real industry experience. At first I didn’t really get why people were writing on subjects they didn’t fully understand. Bob has quite a lot of online business experience and he filled me in. Bob explained that Internet Marketers often wrote Ebooks on a huge range of different topics and sold them because they knew how to write convincing sales pages. With regard to the books that I read I could immediately tell that the authors were only talking in broad detail.

Of the three guides that I read some of the tips and hints for auto buyers were handy but I could tell that there was a real void in the marketplace for the kind of detailed plan I could write for car buyers.

Why You Need Car Buyers Plan

Tagged as: business, Investing

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